NEED

The National Trust needed a cost effective way to capture and tell the stories that unfold every day at their 100’s of locations nationwide. They saw that video content was getting the highest levels of engagement across their multiple, location based social media channels. They’d tried video training before, but the complexities of large traditional cameras and lack of confidence in beginners, proved too much of a barrier to actually getting videos done. What they really needed was to empower their staff on the ground with the confidence and a simpler, accessible process for creating consistent streams of quality content.

SOLUTION

We created a bespoke Smartphone Video Production course for them. The course installed the confidence and a step-by-step process, for even complete beginners, to quickly capture and edit video stories with only their phones. All the while, adhering to the National Trusts well established brand guidelines with watermarks and branded video captions.

IMPACT

Our ongoing program has given the skills and confidence to over 30 key National Trust individuals so far. They are using their new skills to capture stories, build up video assets and grow their social audiences across the country.